Every year from May to November, 40,000 humpbacks do the most impressive flex known to marine life: migrating thousands of kilometres like it’s no big deal, just to breach dramatically near our shores and make us feel things.
Naturally, Damo made them a coffee.
Introducing Wally25 — our Port Stephen's tribute roast that celebrates the "Humpback Highway" in full, caffeinated glory. It’s smooth, chocolatey, and cheeky as hell — just like your favourite roaster (you know the one).
🐋 “WHERE’S WHALEY?” — THE ROAST WITH THE WORST PUN AND THE BEST FLAVOUR - WALLY25
Wally started as a terrible dad joke and ended up a cult classic. Short for “Where’s Whaley?” (you know, like where's Wally / Waldo?), Wally25 is the seasonal blend locals beg us to keep year-round.
Sorry, not sorry.
This year’s blend? Maltesers and cocoa with a South + Central American bean base. You’ll get waves of rich, mellow goodness — kind of like a whale doing tai chi in a hot tub.
We teamed up again this year ith the legends at Moonshadow-TQC, which means you can now sip Pirate Coffee onboard the Hinchinbrook while looking for actual whales.
Peak Port Stephens moment: watching a 40-tonne animal leap out of the ocean while you sip artisan Pirate Coffee-coffee brewed on deck.
Don’t spill it. It’s hot. And the whales will judge you.
(The official whale cruise season runs 24th May to 2nd November 2025, weather pending!)
🌿 WHY WE LOVE THIS PLACE
Port Stephens isn’t just a pretty postcard — it’s a biodiversity hotspot, yep, a whale superhighway, and one of Australia’s most underrated eco-tourism gems.
From migrating humpbacks to bottlenose dolphins, from bush tracks to sea cliffs, this region invites you to slow down, breathe deep, and reconnect with nature.
And let’s not forget the locals — our coastal bushlands are also home to one of NSW’s last remaining wild koala populations.
At Pirate Coffee, we’re stoked to roast locally and be part of a community that values wildlife, adventure, and good humans doing good things. Can't wait for you to stop in and say hi!
📸 INTRODUCING OUR PIRATE IN RESIDENCE: COLIN SHERINGHAM
This year we’ve shanghaied our mate Colin Sheringham into becoming our Pirate in Residence — because every good Pirate crew needs someone who can wield a camera like a cutlass.
Colin’s a photographic wizard, equal parts quiet observer and visual poet. His lens captures whales, wild coastlines, and those blink-and-you-miss-it moments that feel like magic. You’ll spot his work across this year’s Wally25 campaign - he's the talent behind the lens of our "Humpback gallery". You'll find his work across our packaging and comms promoting Wally25 for the season!
PS: Our Pirate in Residence once wrote a PhD on food, satire, and global rebellion. If you ask me, sounds like he was always one of ours.
❤️ DRINK COFFEE. DO GOOD. NO FLUFF.
We’re not just slinging beans for kicks. Pirate Coffee is a tech-enabled social enterprise — which means we reinvest profits into men’s mental health and impact projects.
Every Wally25 sold helps fuel conversations that matter, moments that connect, and maybe — just maybe — fewer folks bottling it all up.
So go on, grab a bag, drink something that tastes good and does good too.
P.S. Yes, that stands for PORT STEPHENS - Keen to head here this winter? Check out the line up from our mates at Destination Port Stephens...https://www.portstephens.org.au/awaken-winters-wild/ (Make sure you hit us up so we can put a brew on!)
Hashtags because it’s 2025 and we still do this:
#Wally25 #HumpbackHighway #ProudlyRoastedinPortStephens #WhaleWatching2025
#PirateInResidence #CreativeCollaboration #Ecotourism
#DrinkGoodDoGood #MensMentalHealth
